“We have endured over a decade of psychological warfare… against our common senses through deceptive TV ads, Donald Trump, Scott Walker, Fox News, Tucker Carlson, and all the rest.
 
“It hurts the soul to endure these constant lies… but we can’t shirk our duty to protect democracy for our kids and the voiceless who depend on us to right this ship.
 
“Deep down, most of us, regardless of party, know right from wrong, and we know that what we’re hearing from the cult of personality that has overtaken the Republican party is DEEPLY WRONG.
 
“When my graphic designer and I were coming up with a t-shirt to sell along with our new beer: “Extinct Elephant, a Moderate Red Ale,” we stumbled upon the slogan “Choose Reason Over Treason.” These were the words we’d MOST LIKE TO IMPART to those seemingly invisible moderate conservatives for whom we’d made this beer.
 
“We posted the t-shirt on Facebook and were immediately inundated by folks who asked us to put our slogan on a billboard. I’ve been at this social media thing long enough to realize these words were cutting through the noise in a unique way, so we called our smart political friends and told them to put this slogan on a billboard in an area with the highest concentration of Republicans in the state.  Turns out this area is known as the “WOW counties” (Waukesha, Ozaukee, Washington), and they’re basically the suburbs of Milwaukee.

“The billboard pictured above went up [Saturday] in Menonomee Falls, home of the Waukesha County Republican Party that gave Kyle Rittenhouse’s mother a standing ovation after her 17-year-old brought a rifle to the Kenosha riots and killed two people.”